ConvUrgentCare Strategy Symposium 2017
The 2017 ConvUrgentCare Strategy Symposium is an invitation-only event in its 9th year that brings together senior executives from health systems, private urgent care and medical groups with an interest in planning for the next 5 to 10 years. There is a tremendous amount of attention on primary care today, and this sector has never seen more competitive pressure. Retail clinics are beginning to do chronic disease management; urgent care clinics are starting to act as medical homes; employers are opening worksite clinics with full primary care and specialty care services; telemedicine is starting to show signs of viability; and network development partnerships abound.
Our venue is the beautifully renovated Hotel Valley Ho (www.hotelvalleyho.com) in Old Town Scottsdale, Arizona, one block from the art gallery district on Main Street. The Symposium begins at 1pm on Monday, January 23, enabling most attendees to fly in that morning. The meeting ends on Wednesday, January 25, at noon. In addition to health system attendees, many of whom are current clients of Merchant Medicine, we invite executives from large independent urgent care operators, payers, investors and researchers to attend to further build a dynamic experience and sense of community.
This year we are focusing on the evolution of consumer experiential design and the emergence of on-demand healthcare as a network foundation. Given the strong renewed interest in retail clinics for health systems, we are also running a retail clinic panel with executives representing MinuteClinic (CVS), Walgreens, The Little Clinic (Kroger), and RediClinic (Rite Aid) talking about their affiliation and joint venture programs with health systems.
Our phenomenal speaker line-up follows below and are are looking forward to an outstanding 2017 thought-provoking event. The 2017 ConvUrgentCare Strategy Symposium will take place in Scottsdale, AZ, January 23-25, 2017 at the Hotel Valley Ho (www.hotelvalleyho.com). Please email us firstname.lastname@example.org or call us at (651) 483-0450 to request an invitation.
Our Speakers and Agenda
We select speakers who create a combined agenda that puts ConvUrgentCare into perspective, enabling each attendee to apply insights to their unique challenges and market dynamics. The urgent care, retail clinic and employer services markets have always been competitive, but this year feels different. The competitive ante has been raised. Disruption feels as though it is coming from multiple directions. At Merchant Medicine, we sense that there is a tipping point approaching. It is a point at which the leaders of health systems and large medical groups will have to move aggressively in the short term to compete in this space or yield to new entrants.
One of the first times we heard about “disruption” in healthcare was when Clayton Christensen wrote about retail clinics. But disruption has been happening in other industry for a lot longer and Carnegie Mellon in Pittsburgh has been at the epicenter of much of that disruption. There are many people who have looked at disruption, but this group is doing the disrupting with a license to innovate. The Institute was formed between Highmark, Alleghany Health, and Carnegie Mellon to accelerate the entry of technology in healthcare and leverage the university’s world-class computer science and engineering disciplines. Essentially a some of the brightest minds in technology (connected to a payer with a health system subsidiary) to reinvent healthcare, service line by service line. Disruption is a mindset, she says. Are there are ways to capture that mindset and bring it back to your service area to achieve competitive differentiation?
The 1990s marked a time of unprecedented physician group acquisitions by health systems, many of which ended in disaster. VMG is one of the largest firms in the US advising health systems on acquisitions, divestitures, partnerships, and other models. The last decade has seen another wave of physician group acquisitions, by many of the very same health systems. These practices then begin a cycle of struggling to generate profit, integrating into the system as a burden, and creating dissatisfaction for both employees and patients. This time was supposed to be different, but is it turning out that way? What might it mean for the urgent care business?
When looking at walk-in medicine, there is no choice but to think from the perspective of a retail, hospitality or consumer products company. And with that thinking comes the critical element of the design and placement of your brick and mortar. But at the front of that process is the human decision factors and decision making of the customer. Eight Inc. is best known for its work in creating some of the most innovative spaces on the planet, such as the Apple Store. Other client experience ranges overhauling Citibank’s retail footprint to redesigning General Motors vehicles built on human design factors. The latest generation of customers (patients) also use spaces very differently and will bring those expectations to your facilities. Mark will speak on how to approach brick and mortar design in ways you have never before considered. He’ll also look ahead at trends in retail that will likely influence clinic designs of the future.
Ateev is one of the most recognized researchers and commentators on the retail clinic phenomenon. His work at Harvard University and nonprofit global policy think tank RAND Corporation has produced some of the most revealing and sometimes surprising aspects of retail clinics, in terms of consumer acceptance, outcomes and ultimate cost to the healthcare ecosystem. Executives should be taking note of these trends and data as they make significant decisions in the coming years.
Following Dr. Mehrotra’s presentation, we will have a panel of retail clinic operators each give their approach to partnerships. This is a must-see presentation by executives from MinuteClinic (CVS), Walgreens, The Little Clinic (Kroger), and RediClinic (Rite Aid).
Retail clinics are the original retail healthcare disruptor, and are entering a new phase as they take on health system integration.
Hospital systems have been measuring patient satisfaction in a way that produces volumes of data, but ultimately misses the point on a benchmarked basis whether the customer (patient) was satisfied with their experience as compared to other health systems.. Drawing parallels from J.D. Power’s four decades of measuring customer satisfaction in industries ranging from automotive to banking to health insurance, she will cover success criteria for being a top performer and award winner. Her practice has been closely involved in measuring the payer/provider space as it blurs together and their national health insurance study has important learnings every health system should be paying attention to. This talk will cover new and disruptive forces that are about to challenge companies like Press Ganey and how systems think about their brand image and customer (patient) satisfaction.
Michael is an investment banker who has lead several of the largest, high profile transactions such as CareNow/HCA and Fastmed/ABRYin the last few years. Are we at the top of the acquisition market cycle? How is saturation going to affect valuation with respect to health system decision making? As established independent players become entrenched in their markets and go up for sale, what options should systems be evaluating? He will help us understand the most recent transactions and how they are shaping the walk-in landscape, in terms of valuations, consolidation and market growth.
Rob is the founder and former CEO of Physician One, a network of 13 urgent care centers in Connecticut. He will speak on what hospitals need to do in order to compete with private equity-backed independent urgent care operators. Culture matters and operational excellence is the must-do. Is your existing health system’s culture the right mindset for your urgent care centers? As the industry evolves and the sophistication of competitors grow, executives need to be looking carefully at how they re-focus their urgent care team on being operators and customer-driven. New entrants – most likely including your former employees – are coming to your market that are counting on hospitals to do a mediocre job running their centers and delivering weak patient experience.
Joshua is an individual who breaks down the healthcare space in a way you have never seen before and is a recognized key advisor on national health policy issues for over a decade. He was an early leader and adopter of CMS’ open data access initiative, and has applied sophisticated data mining to private and public sources to derive strengths, weaknesses, opportunities, and threats in a given geography. RowdMap’s Risk-Readiness® benchmarks help health plans, physician groups, and hospital systems identify, quantify, and reduce no-value care that physicians deliver—a central tenet of successful pay-for-value programs. Some 30% of today’s healthcare spend is wasted and Josh’s firm is leading the way in identifying and targeting those areas for improvement working in combination with payers and providers.
McGuireWoods is one of the most respected healthcare law firms in the United States and has more than 1,000 lawyers in 23 offices around the world. They are an affiliate of Becker’s Hospital Review and his firm has their finger on the pulse of deal flow, regulatory/compliance, and health system strategy. Bart Walker has followed the walk-in healthcare space for over a decade. His talk will cover how to spin off a walk-in service line such as urgent care in order to get out from under the overhead, labor costs, compliance issues and other bureaucratic procedural practices that make it difficult for hospitals to compete against more agile private operators.
Rushika is a physician who has spent more than ten years involved in efforts to improve the quality of healthcare delivered to patients. He was the first Executive Director of the Harvard Interfaculty Program for Health Systems Improvement, and served as a Managing Director of the Advisory Board Company. He serves on the faculty and earned his AB, MD, and MPP from Harvard University. He completed his clinical training at the Massachusetts General Hospital. Iora Health is a radical disruptor in the market centered on changing how primary care is conceived and executed, putting in custom employer and plan-sponsored solutions that health systems should be taking note of. If the focus where on delivering great health care without complexity and with meaningful hard data behind it, would your health system be able to compete?
As noted in a Kaiser Permanente article, "The root cause of violence is stress," says Laurent. "If we want to improve our world and evolve as individuals, we must enhance and expand the field of human development." Mr. Valosek has 25 years of experience as an entrepreneur, educator and researcher. He was co-founder and CEO of Integrated Devices LLC, a wireless engineering consulting firm, Xistor Technology Development Corporation, a semiconductor intellectual property company, and Sophia Communications, a wireless technology development and wide area network service provider. He also co-founded a strategy and business development consulting firm, Lakshmi Technologies, with partners from the Boston Consulting Group and Deloitte, focused on providing services to early stage high technology companies. Mr. Valosek has a long standing interest in the role of human development as it relates to health, education, organizational effectiveness and social transformation. He helped conduct NIH funded research on meditation and heart health at the West Oakland Health Center and ADHD research with middle school students in the Albany Unified School District. He co-founded the Center for Wellness and Achievement in Education in 2007, for the purpose of providing evidence-based wellness programs to students, schools, school districts and other community organizations. As recently noted in the New York Times, for the program at one school over three years, suspensions dropped by 79%, attendance rose to 98%, and the increase in GPA for the lowest performing demographic was double that for the overall student group. The healthcare community should be paying close attention.
Tom will open the 9th Annual ConvUrgentCare Strategy Symposium, and keynote "All Eyes on the Walk-In Medicine Market – Why On-Demand Medicine has become highly strategic to health systems". He will set the stage for two full days of thought-provoking speakers, review market pressures and competitive forces, reflect on what the data show and where trends point to, and cover the 2017-2019 topics our attendees should be paying careful attention to. Strategy is about designing an effective competitive platform to capture market share and grow in the face of new entrants. Every health system in the U.S. is facing a series of critical choices. The younger generations don't buy healthcare the way it is being sold today, and the cost structure is not sustainable. Every industry has its waves of consolidation, disruption, and disintermediation with many failing and few truly succeeding. What sort of topics are top of mind for your health system board presentation?