Merchant Medicine is the leading management consulting firm in urgent care, retail clinics, telehealth solutions and related on-demand consumer-driven healthcare — with a focus on profitable service line performance. We provide health systems, private equity, and medical groups with strategy, performance improvement, and operations consulting, as well as our turn-key real estate program, all aimed at a high-performing ambulatory care strategy. Request a consult today.


Registration is now open for our annual on-demand strategy symposium at the Hotel Valley Ho, January 27-29, 2020. Join other health system and industry thought leaders as we share the latest results-focused thinking in on-demand care. Speakers, agenda, and registration information are now available.


Merchant Medicine is pleased to announce our partnership with J.D. Power on its first-ever consumer-facing Telehealth Satisfaction Study. Subscribers get the J.D. Power Voice of the Customer study bundled with Merchant Medicine’s custom Telehealth Market research, economics, and leading practices.


Merchant Medicine will be presenting on industry trends with health systems and urgent care, and look at recent case studies on how to do it right. The First Illinois HFMA Fall Summit agenda is now available.


One of the most frequent topics of conversation in healthcare today, and often somewhat controversial depending on who you are speaking with, is the notion of improving the customer experience (CX). For some, perhaps it’s just top of mind given the number of traditionally customer-centric companies trying to pave a new path forward in healthcare including Walmart, Amazon, and CVS. But for those of us who have grown up in healthcare, we know this conversation isn’t new. Read more…


We are proud to announce that Merchant Medicine has partnered for a third year with the Urgent Care Association (UCA) on the annual Urgent Care Benchmark Report. Merchant Medicine’s proprietary industry rankings for Private and Hospital Affiliated Urgent Care Operators, Retail Clinics, Digital Audit and Saturation Index are included in the report.

We have worked closely with numerous clients to increase the number of hospital-affiliated contributors, and roughly doubled the number of units in the most recent study. The report provides over 200 different benchmarks with trended data.


Check out our articles and references in the New York Times, Wall Street Journal, Forbes, and many others.


Feedback From Our Clients

Driving Financial Performance

“Merchant Medicine knows the urgent care space better than any other group I’ve ever worked with. For them to come to the table with that extensive knowledge base was invaluable to us.”
- Inova Health System

Launching an Urgent Care Service Line

“Working with Merchant Medicine to help develop our urgent care strategy and then operationalize it was a smart decision. Their knowledgeable team brought valuable information and resources to the table, enabling the launch of our urgent care service line to be a great success for the system, our physicians and our patients.”
- Hunterdon Health System

Creating Alignment in Urgent Care Strategy

“Merchant Medicine was able to share with us their broad perspective on what works and what doesn’t in the field of urgent care. Their feedback helped guide our strategy, resulting in continued success in this important service line.”

“We're always looking to improve our patients' experience and provide the best care we can. Merchant Medicine helped to ensure that our patients were getting the best service we can provide.”
- Atrium Health (formerly Carolinas)