Consulting | Information | Education

Merchant Medicine is the nation's leading management consulting firm in the on-demand healthcare space—primary care on demand, urgent care centers, retail clinics, work-site clinics and telemedicine. We provide consulting, information and education to healthcare systems and large medical groups to ensure an all-inclusive, high-performing ambulatory care strategy. Request a consult today.

Attend Our Conference

Register now to attend our 10th Annual ConvUrgentCare Strategy Symposium—Jan 22-24 in sunny Scottsdale, Arizona. Join your system executive colleagues and listen to industry-leading speakers from Banner Health, Ochsner Health System, Cleveland Clinic and more! 

Read the Latest Market Report

Read our latest ConvUrgentCare Report. The topic this month is the often-asked question of whether a hospital-owned urgent care should be profitable.


Feedback From Our Clients

“Merchant Medicine knows the urgent care space better than any other group I’ve ever worked with. For them to come to the table with that extensive knowledge base was invaluable to us.”
- Inova Health System
“We're always looking to improve our patients' experience and provide the best care we can. Merchant Medicine helped to ensure that our patients were  getting the best service we can provide.”
- Carolinas HealthCare System
“Merchant Medicine was able to share with a us their broad perspective on what works and what doesn’t in the field of urgent care. Their feedback helped guide our strategy, resulting in continued success in this important service line.”
- Carolinas HealthCare System
“Working with Merchant Medicine to help develop our urgent care strategy and then operationalize it was a smart decision. Their knowledgeable team brought valuable information and resources to the table, enabling the launch of our urgent care service line to be a great success for the system, our physicians and our patients.”
Hunterdon Medical Group

Case Studies

Carolinas HealthCare System

Creating Alignment in Urgent Care Strategy

Hunterdon Healthcare

Launching an Urgent Care Service Line

Inova Health System

Enhancing Urgent Care Revenue Cycle Performance