Agenda

Monday, August 7

12 noon

Opening Remarks
Tom Charland

12:15 pm

Industry outlook with investment banker (buy/sell transactional analysis and valuation); what is the “average” UC vs top quartile; what to look for as a buyer and as a seller; how to buy banking services
Matt Wolf; Investment banking guest participant TBD

1:00 pm

Comparative on private operator vs health system operator, and compare JV examples; Optional: look at failed private and health system UCs through financial lenses (cost of failing to execute to a system or operator); examples cited
Bernie Kuhn

1:45 pm

Break

2:00 pm

Audit, tax, treasury,and risk management; revenue recognition and lease accounting update, discuss common accounting mistakes (malpractice insurance accounting, evaluation of variable interest entities); tax considerations for PC/PA structures and employee vs. independent contractor evaluation
Jeremy Zabel, Rick Kes, and Eric Gidlow; Client guest participants TBD

2:45 pm

Managed care contracting and analytics – driving higher margin with smart contracting; chargemaster lessons; Coding and charge capture essentials and target (forget what you know about coding distributions, the money is in the referral pattern)
Bernie Kuhn, Tracy Patterson

3:30 pm

Break

3:45 pm

Volume trends and book of business mix (overview of blends/types of business across sick visits, workers comp, occ health, cash pay services, etc.; opportunities to add margin and growth)
Bernie Kuhn, Jason North

4:30 pm

Revenue cycle essentials: Front-to-back management including point of service, revenue integrity/charge reconciliation and denials workflow
Dan Clark, Tina Hill

5 pm

Adjourn

6 pm

Group dinner and Twins game in an event suite at Target Field

Tuesday August 8

8:00 am

RSM Thought Leadership to present overall economic policy and impacts shaping CFO role competing as a health system (or in conjunction with one), and ensuring alignment of investments across the organization (cross medical group, in patient, and outpatient P&Ls)
Kevin Depew

8:45 am

Physician and staff compensation, benefits, differentials, and best practices; how to incentivize productivity and performance within the confines of Fair Market Value
Dan Clark, Matt Wolf

9:30 am

Break

9:45 am

Optimal staffing and break points for staff and revenue mix
Tracy Patterson, Jason North

10:30 am

Real estate development options, cost structures, hidden opportunities, depreciation models, and critical decisions on lease/buy/partner
Bernie Kuhn, Leah Broussard, Eric Gidlow

11:15 am

Break

11:30 am

CFO panel discussion (3-4 attendees on panel with joint discussion); 1-2 health system, 1-2 private operator, RSM to moderate

12:15 pm

Lunch break

1:00 pm

What you should really be spending on marketing, advertising, sales teams, field marketing orientation; digital versus traditional advertising; launch marketing vs slow ramp trade-off
Bernie Kuhn, Jason North

1:45 pm

The critical examples of how/where to tune performance from IT in PM/EMR driving workflow, revenue cycle, patient experience, staffing, and maintaining low cost to serve; compare Epic vs niche EMRs
Tina Hill, Tracy Patterson

2:30 pm

Break

2:45 pm

Supplies and vendor negotiation: picking up pennies in the parking (a lot, lot of pennies); GPO vs going private arrangements, radiology, lab, pharma, medical supplied, and related A/P for UC
Jason North, Tracy Patterson

3:30 pm

Consumer debt, credit cards on file, making a realistic forecast on bad debt, and implementing critical collection and recovery processes
Bernie Kuhn, Tracy Patterson

4:15 pm

Break

4:30 pm

2018-2020 outlook for budgets and forecasting, and the reality check on competition
Bernie Kuhn

5:00 pm

Closing remarks and wrap up
Jeremy Zabel

5:15 pm

Adjourn

RSM US LLP is registered with the National Association of State Boards of Accountancy (NASBA) as a sponsor of continuing professional education on the National Registry of CPE Sponsors. State Boards of Accountancy have the final authority on the acceptance of individual course for CPE credit. Complaints regarding registered sponsors may be submitted to the National Registry of CPE Sponsors through its website: www.nasbaregistry.org.

Advance preparation: None | Program level: Basic | Prerequisites: None | Delivery method: Group live Fields of study: Specialized knowledge applications | CPE: Up to 12 credits