Our Services

Since 2007, Merchant Medicine has brought innovative methodologies, tools and benchmark data to the forefront of on-demand medicine consulting, helping hospital systems and large medical groups compete at the highest level with their on-demand medicine service lines.


  • Executive Alignment and Competitive Assessment – Are your C-suite and Board on the same page? Do you face competitive threats and market shifts? Do you know where and how to grow?

  • Market Analysis and Planning – How many annual visits are there in your market? What investment level is required from a capital budget and timing perspective through “doors open”?

  • Interim Leadership – Do you need an interim experienced “change agent” executive to drive results?

  • Joint Ventures, Mergers, and Integration – When should a health system get into a joint venture? How do you evaluate and/or exit a joint venture? How do you acquire and successfully integrate a new venture to achieve synergies?

  • Cross-Service Line Expansion – How do you manage Primary Care integration (primary/urgent care model), Emergency Department/Primary Care shift patterns (in-system referral model), Employer Services, Physical Therapy, and related Ambulatory expansion?

Performance Improvement

  • Operations Diagnostic – Are you profitable? How well do you perform compared to top national operators on a benchmark basis? Are your managed care rate structures, compensation, volumes, and other key metrics in-line?

  • Clinical and Technology Workflow - Is your practice management and electronic medical record (EMR/EHR) system built for performance and optimal efficiency? Do you have patient scheduling and queuing integrated across web/mobile, call center, walk-in, and payers?

  • Customer Experience - Are you measuring the right things that matter to patients, payors, and your care delivery team? How do you describe “high performer” in customer satisfaction terms, and what does that mean?

  • Organizational Development – Do you have the right person/job fit, personality and culture design, and other key criteria to deliver the desired patient/customer experience?

  • Marketing – If patient volume is critical to success, how is your marketing playbook built and funded? Is your marketing budget delivering patients with verifiable return on investment (ROI)?

Real Estate and Market growth

  • Site Identification and Design Services – Do you know where to put new centers and how to optimally design for best practices and investment efficiency? Are drive-time radius and catchment areas considered? What are the trade-offs between co-location versus stand-alone models? What service lines go well together? Have you addressed payor mix implications, signage and other factors that drive top-tier operators?

  • Expert Development – How do top-tier operators rapidly build efficient, cost effective sites through an accelerated commercial build-to-suit development model with a triple-net (“NNN”) lease? How do they avoid huge capital outlays and focus instead on getting “doors open” quickly? How do you capture volume discounts in a rapid market build-out?

  • Integrated Services – Is it possible to get a suite of Merchant Medicine services - clinical and operational design, site selection, marketing, managed care, and other expertise - bundled into a lease structure? Do you have a team that can deliver from idea to board approval to “doors open” in 6-12 months?

Consumer Telehealth

  • Coming Soon - Merchant Medicine Consumer Telehealth Index

  • Telehealth Solution Evaluation – From strategy to implementation, is this your team’s first telehealth project and do you need structure/subject matter expertise? Do you know what these vendors and solutions should actually cost to implement, and what the return on investment is? What is actually working versus industry hype?

  • Technology Integration – Does your telehealth suite integrate to/from your enterprise chart, including billing/patient management? Are the workflows between systems designed and implemented to deliver high performance? Do they fail on customer experience? On a telehealth visit, can the patient be “dropped into” a local urgent care or other site seamlessly?

Contact Us today for a quote on how we can help your system or group.