Since 2007, Merchant Medicine has brought innovative methodologies, tools and benchmarking data to the forefront of on-demand medicine engagements, helping hospital systems and large medical groups compete at the highest level with their on-demand medicine service lines. From concept to doors-open for consumer-centric, on-demand service lines, we collaborate with health systems and large medical groups so they can effectively compete head to head with the various disruptive forces in this space.


  • Executive Alignment – Is your CEO Cabinet on the same page?
  • Competitive Assessments – Do you face a significant competitive threat?
  • Available Market Analyses – How many annual visits are there in your market?
  • Growth Planning and Execution – Capex budget and timing, market analytics and site identification, site design, project management
  • Governance and Ownership Structure – Can’t get out of your own way?
  • Interim Leadership – We bridge the gap for clients who want to open their doors before a fully capable team is in place.
  • Post-Merger Integration – Getting the most out of acquired operations


  • Operations Assessments – Before you grow current operations, how well do you perform compared to top national operators?
  • Site Identification and Design
  • New Site Launch
  • Organizational Development – Staff models, recruitment strategies, assessment tools, leadership development
  • Primary Care Integration – Hybrid primary care/urgent care model development
  • Emergency Department/Primary Care Shift Patterns – How does urgent care impact these service lines
  • Marketing – Grand opening strategies and ongoing marketing using consumer analytics to compete with the most sophisticated operators


  • P&L Analyses – Key metrics compared to top national operators.
  • Revenue Cycle Assessments – The place in the urgent care back office where hospital systems fail most


  • EMR Assessment
  • Queue Management
  • Pre-registration Systems
  • Customer Satisfaction Measurement
  • Telehealth – Telemedicine Integration

Contact Us today for a quote on how we can help your system or group.