Merchant Medicine is the nation's leading management consulting firm in the on-demand healthcare space—with a particular focus on urgent care performance. We provide health systems and large medical groups with strategy, financial improvement, and operational consulting, as well as real estate development expertise, all aimed at a high-performing ambulatory care strategy. Request a consult today.

Read the Latest Market Report

Many articles have been written about the CVS/Aetna merger, both when it was first announced and more recently when the merger was approved. From a Merchant Medicine perspective, the main question for the on-demand industry boils down to whether CVS will transition from the MinuteClinic model to a full-service primary and urgent care model. Based on their recent investor presentation highlighting the benefits of the merger, we believe this transition is a real possibility. Read more…

Purchase the Urgent Care Benchmark Report

We are proud to announce that Merchant Medicine has partnered with the Urgent Care Association (UCA, formerly UCAOA) for this year's Urgent Care Benchmark Report. The UCA Benchmarking Report provides almost 200 different benchmarks across the last several years with trended data. It includes operational assessment of urgent care operator practices, differences in operating models, and numerous functional domains such as facility, demographics, structure, hours of operation, visits, integration, staffing, compensation, benefits, technology, marketing, coding, services offered, services details, revenue, expenses, billing, compliance, certification/quality, and others. Purchase the Benchmarking Report here.

Attend Our Events


Early-bird registration is now open for our annual on-demand strategy symposium at the Westin Fort Lauderdale Beach Resort January 21-23, 2019. Be sure to block those dates on your calendar. This is also a great time to book flights into Fort Lauderdale. Details and registration information are now available.

Feedback From Our Clients

“Merchant Medicine knows the urgent care space better than any other group I’ve ever worked with. For them to come to the table with that extensive knowledge base was invaluable to us.”

- Inova Health System

“We're always looking to improve our patients' experience and provide the best care we can. Merchant Medicine helped to ensure that our patients were getting the best service we can provide.”

- Carolinas HealthCare System

“Merchant Medicine was able to share with us their broad perspective on what works and what doesn’t in the field of urgent care. Their feedback helped guide our strategy, resulting in continued success in this important service line.”

- Carolinas HealthCare System

“Working with Merchant Medicine to help develop our urgent care strategy and then operationalize it was a smart decision. Their knowledgeable team brought valuable information and resources to the table, enabling the launch of our urgent care service line to be a great success for the system, our physicians and our patients.”

- Hunterdon Medical Group

Case Studies

Carolinas HealthCare System

Creating Alignment in Urgent Care Strategy

Hunterdon Healthcare

Launching an Urgent Care Service Line

Inova Health System

Enhancing Urgent Care Revenue Cycle Performance