For Immediate Release:

Conference to Examine Near-Term Primary Care Disruption

ST. PAUL, Minn., Nov. 5, 2018 -- Merchant Medicine, a boutique management consulting firm that specializes in on-demand healthcare models, today announced the agenda for its 11th Annual ConvUrgentCare® Strategy Symposium. The conference will highlight four trends that are major predictors of disruption in primary care over the next five years:

  • Direct contracting between self-insured employers and upstart provider organizations;

  • Hybridized primary care/urgent care centers that have multi-state footprints;

  • Decentralized patient identity systems based on blockchain technology that move the control of patient records from healthcare organizations to individual patients;

  • A new generation of narrow networks and accountable care organizations (ACOs) that force traditional healthcare providers to compete not only on price, but also convenience and quality.

“The vectors pointing to disruption are undeniable,” said Tom Charland, founder and CEO of Merchant Medicine. “And for large medical groups, particularly those recently purchased by health systems and those who have just made huge investments in enterprise electronic medical record (EMR) systems, the effects could be disastrous. The healthcare ecosystem is viewed as unpredictable, but these changes brewing under the radar are going to happen almost simultaneously over the next five years.”

Among the speakers headlining this event are the following:

  • Adam Stavisky, senior vice president of U.S. Benefits for Walmart, a company that is currently embarking on direct contracting with provider organizations;

  • David Sanders, M.D., co-founder and CEO of Zoom+Care, a hybridized primary care/urgent care model that has partnered with Aetna on a regional ACO for employers in the Pacific Northwest;

  • Tianna Umann, P.A.-C, M.A., lead blockchain architect at Microsoft, who will discuss why millennials will force a revolution in who controls patient records;

  • Mai Pham, M.D., M.P.H., vice president of provider innovation at Anthem, a company that is creating a new generation of narrow networks and ACOs.

The conference will take place at the newly renovated Westin Fort Lauderdale Beach Resort in South Florida, January 21-23. More information is available at or through

Press Contact:

Tom Charland